De l'audit outbound à la projection de cohortes : 110 compétences prêtes à l'emploi, branchées sur vos données. Découvrez-en 3, créez un compte pour débloquer les 110.
Write B2B cold emails and multi-touch follow-up sequences that get replies from prospects.
Utiliser cette skillBuild or refine an Ideal Customer Profile from closed-won CRM data — covering firmographics, technographics, buying triggers, and negative ICP — and produce a tiered target account list.
Utiliser cette skillBuild a signal-based outbound system — identify buying signals, score and tier them, write signal-specific message angles, and launch sequences timed to signal decay windows.
Utiliser cette skillDesign, run, and systematize A/B tests and experimentation programs.…
Build Account-Based Marketing and Account-Based Experience playbooks: target account selection, multi-touch or…
Orchestrate a full acquisition strategy — paid, SEO, outbound, partnerships, community, and PR — routing to th…
Generate, iterate, and scale ad creative — headlines, descriptions, and primary text for any paid platform.…
Design and launch a B2B SaaS affiliate program — commission model selection, attribution window calibration to…
Orchestrate the full analytics and measurement stack — tracking setup, attribution, cohort analysis, and dashb…
Set up, fix, or audit analytics tracking — conversion tracking, event tracking, UTM parameters, and tracking p…
Audit and optimize App Store or Google Play listings to improve ranking and conversion.…
Build a revenue attribution model and full-funnel analytics system — model selection, touchpoint mapping, CRM …
Build the paid advertising audience system for a B2B GTM team — ICP translation into ad platform segments, loo…
Design the cross-channel audience orchestration strategy — channel sequencing by funnel stage, budget allocati…
Diagnostic audit of a brand's positioning, messaging, and competitive differentiation.…
Full audit of a content library — blog, resources, case studies — against traffic, conversion, and pipeline co…
Full audit of a CRM instance (HubSpot or Salesforce) covering data quality, pipeline health, workflow integrit…
Orchestrate a full GTM audit — SEO, paid, content, outbound, CRM tracking, website CRO, and brand positioning …
Full diagnostic of a B2B outbound system — cold email, LinkedIn sequences, cold calling, and multi-channel cad…
Full audit of a paid advertising account across Meta, Google, and/or LinkedIn.…
Full conversion rate optimization audit of a website or landing page — funnel drop-off, copy and value proposi…
Build competitive battlecards — one page per competitor, covering when you win, when you lose, competitor stre…
Build a brand platform — positioning statement, messaging architecture with 3 pillars and proof points, brand …
Build the annual operating budget and resource allocation plan for a B2B SaaS company — revenue model, headcou…
Produce a B2B case study — customer interview guide, before/how/after narrative structure, snapshot metrics bo…
Design cancel flows, save offers, and dunning sequences to reduce voluntary and involuntary churn.…
Find co-marketing partners and plan joint campaigns — webinars, content, integrations, and cross-promotion.…
Build cohort analysis and unit economics models — logo retention cohorts, revenue cohorts, CAC payback by chan…
Write cold call scripts, objection responses, and phone cadence structures for B2B SDR and AE outbound.…
Design, launch, and grow an online community — Discord, Slack, Circle, or forum — for product-led growth and r…
Produces a Competitive Hiring Signal Brief: tracks competitor headcount growth, role distribution shifts, geog…
Build competitor comparison and alternative pages that rank for competitive search terms.…
Orchestrate competitive intelligence — profiling, hiring signals, positioning matrix, and monitoring — routing…
Research and profile competitors from their URLs — positioning, pricing, SEO strength, and product gaps.…
Orchestrate a full content and brand strategy — from brand platform to content calendar, social, video, case s…
Plan content strategy — topic clusters, editorial calendars, content pillars, and content roadmaps.…
Orchestrate the full conversion stack — sales process, website conversion, deal velocity, and onboarding — rou…
Increase conversions on marketing pages — homepages, landing pages, pricing pages, and lead capture forms.…
Improve and tighten existing marketing copy without rewriting from scratch.…
Write or rewrite marketing copy for any page — homepage, landing pages, pricing pages, feature pages, or about…
Configures a CRM from scratch or overhauls an existing setup: pipeline stages, custom fields, contact/company …
Design CRM architecture for a B2B GTM team — lifecycle stage map, deal pipeline design, custom property schema…
Build a customer health scoring system and expansion revenue playbook — health score formula, RAG thresholds, …
Run, analyze, and synthesize customer research — VOC, interview analysis, review mining, JTBD mapping.…
Audit and fix a B2B CRM database — deduplication protocol, field completeness assessment, enrichment waterfall…
Audit and fix email deliverability — DNS authentication setup (SPF/DKIM/DMARC), domain warming protocol, bounc…
Produces a complete design kit for product teams: design tokens, component inventory, Figma file architecture,…
Build the operating system for a DTC Shopify brand — unit economics baseline, retention stack (email + SMS flo…
Guidance for managing LinkedIn and Meta ads through the GTM Engine MCP server, covering ad account resolution …
Query Google Ads campaigns, ad groups, keywords, and their metrics (impressions, clicks, cost, conversions, qu…
Fetch and analyze SEO data — domain overviews, organic keywords, and backlinks — for companies via the GTM Eng…
Generate images and videos via the GTM Engine Studio from a text prompt and optional imported assets, handling…
Build a B2B event playbook — pre-event intelligence and outreach, on-site execution, lead qualification protoc…
Generate an Excel (.xlsx) file with structured data, formulas, conditional formatting, and charts.…
Build a founder LinkedIn content system — voice profile, 3-pillar strategy, monthly idea extraction workflow, …
Set up and optimize Google Ads campaigns across Search, Shopping, Performance Max, and YouTube/Demand Gen.…
Designs and implements marketing automation workflows: lead nurturing sequences, behavioral triggers, scoring …
Define the North Star Metric and map growth loops that compound user acquisition and retention.…
Create marketing images using AI generation tools — blog heroes, social-content graphics, product mockups, and…
Plan go-to-market entry into a new geographic market: localization checklist, regulatory considerations, chann…
Plan and execute product launches, feature releases, and announcements across all channels.…
Build and optimize automated email flows — welcome series, drip, lifecycle, and nurture sequences.…
Set up and optimize LinkedIn ad campaigns for B2B demand generation, lead generation, and ABM targeting using …
Analyze market category dynamics — competitive forces, buyer maturity, category creation vs. entry, and positi…
Scan for early macro signals — regulatory shifts, technology inflection points, and behavioral changes that wi…
Quantify TAM, SAM, and SOM for a market or business — bottom-up and top-down approaches.…
Apply behavioral science and psychological principles to a specific marketing challenge — page, copy, offer, o…
Design the growth strategy for a two-sided marketplace — supply-first cold start sequencing, liquidity thresho…
Turn a meeting transcript or recording into a structured 1-page debrief — decisions logged, action items with …
Set up, structure, and optimize Meta (Facebook + Instagram) ad campaigns for demand generation, lead generatio…
Develop closing tactics, handle final objections, and build negotiation strategies for specific deals at contr…
Optimize post-signup onboarding, user activation, and time-to-value for SaaS products.…
Orchestrate the full revenue operations and team ops stack — CRM, data hygiene, automation, RevOps, hiring, an…
Design the GTM org structure and sequence the hiring roadmap — role prioritization by revenue impact, headcoun…
Build and run a LinkedIn outbound sequence — connection requests, DM templates, voice note scripts, and multi-…
Builds the paid advertising reporting system for a B2B GTM team: UTM taxonomy, offline conversion upload, CRM …
Run paid advertising on non-primary platforms — Reddit, TikTok, and Pinterest — with platform-specific creativ…
Select paid channels, allocate budget across platforms, and define measurement framework for a paid acquisitio…
Design and launch a B2B partnerships program — partner type selection, deal economics, standard terms, deal re…
Build and optimize in-app paywalls, upgrade screens, and feature gates to convert free users to paid.…
Generate a professionally styled, print-ready PDF report from any content — competitive analysis, client audit…
Analyze a specific deal: MEDDIC/BANT scoring, red flag identification, stakeholder mapping, and recommended ne…
Build and optimize popups, modals, overlays, slide-ins, and banners for lead capture and conversion.…
Write press releases, journalist pitches, and develop media strategy for announcements and brand coverage.…
Design or optimize SaaS pricing — tiers, value metrics, packaging, and willingness-to-pay research.…
Create or update the product marketing context document — positioning, ICP, messaging, and differentiation.…
Build SEO-optimized pages at scale using templates and data — location pages, integration pages, comparison pa…
Build a winning B2B sales proposal — executive summary, problem statement, solution framing, ROI calculation, …
Build a complete recruitment package for a GTM or ops hire — role scorecard, job description (200–350 words), …
Design and optimize customer referral programs, affiliate programs, and word-of-mouth growth loops.…
Orchestrate the full retention and expansion stack — churn prevention, lifecycle automation, customer health, …
Design CRM lifecycle stages, lead scoring, routing rules, and marketing-to-sales handoff processes.…
Design or audit sales compensation plans — OTE, quota, accelerators, and commission structure for AEs and SDRs…
Build sales collateral — pitch decks, one-pagers, objection handling docs, demo scripts, and proposals — that …
Build a B2B sales playbook — ICP and persona definitions, stage-by-stage process with entry/exit criteria, dis…
Optimize content to get cited in AI-generated answers from ChatGPT, Perplexity, Google AI Overviews, Gemini, a…
Audit a website's SEO and produce a prioritized action plan.…
Optimize signup, registration, and trial activation flows to reduce dropoff and increase completion rates.…
Plan or restructure website page hierarchy, navigation, URL structure, and internal linking.…
Generate a PowerPoint (.pptx) presentation — pitch decks, QBRs, client updates, internal briefings, or board d…
Create social media content — posts, threads, carousels, and scripts for LinkedIn, Twitter/X, and Instagram.…
Orchestrate a full GTM strategy session — market intelligence, positioning, ICP, and execution roadmap. Routes…
Implement schema markup and structured data to enable rich search results and improve AI content understanding…
Audit a GTM or revenue team — skills gap analysis, role clarity assessment, quota attainment review, capacity …
Audit and rationalize the GTM tech stack as the team scales — tool inventory, overlap detection, adoption scor…
Produce marketing videos using AI generation or AI avatar tools — product demos, explainers, social-content cl…
Produce a complete website project brief — business context, conversion goals, sitemap, audience and messaging…
Build a weekly growth review system — north star metric, leading indicator KPI tree, 60-minute meeting structu…
Run a win/loss analysis program — structured buyer interviews, pattern extraction, competitive intelligence, a…
Generate a formatted Word (.docx) document — proposals, statements of work, contracts, client reports, or inte…